Cereal

Posted on June 18, 2006
Filed Under Marketing, MDHDI, MBS |

This is in the Million Dollar Hundred Dollar Idea Category, because someone spent a bunch of money on something that might come close to earning what was spent on it.
Tasty Nuggets
Ok.. he’s a guy in a mechanical suit who drills for cereal.

No, we are just good friends.
Now with 50% more botox!

We could sit around laughing and poking fun at cereal all day long. For us entrepenures, we can learn a lot from “Fruity Nuggets”, “Good Friends” and other cereals out there. These cereals teach us a number of things.
First off while writing this, I finally learned to spell “cereal”, that has always been tough for me.
From a marketing standpoint, what are they thinking? Don’t you think they would sell more cereal if they just put it in a white box and had black text stating what it’s contents are? Are rabbits, leprechans and tigers not “cool” anymore? I guess you might not want an animal marketing a cereal with the word “Nuggets” in the name. The reason they are using the term “Nuggets” is because they want to say, “Hey man check out this cereal, it’s just like fruity pebbles but half the cost.”

Challenge #1.
Come up with 5 names that would better fit for both of the Nuggets cereals.

I’ll be adding my thoughts on this in a few, I need rest.