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This marketing works on me. If you are ever selling something, sell people their own dreams, their hopes, their own ideas and make them recall future memories.
X PRIZE is brilliant all around. It would be great to use the concept of X PRIZE to solve other World Problems. I suppose completing or solving any important issue will result in a value far beyond $30,000,000.
I could probably use $30 Million dollars for something although, I haven’t decided yet if I have time to enter this contest or not.